Privacy Policy

iSoftwareFactory, ("iSoftwareFactory", "we," or "us") is committed to protecting your privacy and utilizing technology that gives you a powerful and safe online experience. This Privacy Policy applies to the iSoftwareFactory operated websites and applications, and governs data collection and usage.

If you have questions or concerns about our privacy policy or practices, please contact us in the first instance at email@isoftwarefactory.com.

The websites www.isoftwarefactory.com, www.trackofit.com, www.bazabuzz.com, and all related mobile applications, (hereinafter "the Site") is owned and operated by iSoftwarefactory ("isoftwarefactory", "we," or "us"). The Site provides athletic training programs for athletes and their coaches, and other Information Technology related and supporting services offered by iSoftwarefactory (the "Services").

iSoftwarefactory recognizes the importance of protecting the privacy of our customers and the users of the Site. However, some uses of such information are required for us to conduct legitimate business by providing information of interest to our customers and the users of the Site.

What this Privacy Policy Covers

Unless otherwise provided herein, this Privacy Policy covers our treatment of Personal Data that we collect through your use of the Site and when you use Services provided on the Site. This policy does not apply to the practices of companies that we do not own and/or control or to people that we do not employ or manage.

Information Collection and Use

Through your use of the Services, we may collect the following "Personal Data" from you if you choose to provide it, including:

• Your name, email, address and/or telephone number ("Contact Information").
• Pages and products viewed, ads that you clicked on, emails from us that you opened, browser type, operating system, IP address and device information, your mobile operating system (OS), a mobile device identifier embedded by us, or other commonly used mobile device identifier if you access the Site on a mobile device ("Analytical Information").
• Data imported into the Site from third parties such as your heart-rate, blood-pressure, or other physical response data you choose to import into the Site ("Third Party Data").
• Your age/birth date, username, password, primary sport, gender, then-current weight, profile picture, athlete type, country, timezone, phone number, date format preference, coach name, authorized third-party app and device connections, threshold heart rate, maximum heart rate, resting heart rate, heart rate zones, threshold power, power zones, threshold speed, speed zones, daily calorie goal, bike name, bike brand, bike model, bike wheels, bike crank length, bike purchase date, bike start distance, bike notes, shoe name, shoe brand, shoe model, shoe purchase date, shoe start distance, shoe maximum distance, shoe notes, notification preferences, layout preferences, unique identifiers, primary sport, and/or coaching emphasis ("User Data").
• We may also collect publicly available information about you from third-party sources, such as the postal service for billing address verification.

ISOFTWAREFACTORY IS NOT A HEALTHCARE PROVIDER OR A BUSINESS ASSOCIATE OF ANY HEALTHCARE PROVIDER AND IS NOT SUBJECT TO THE PRIVACY RULE OF THE HEALTH INFORMATION PORTABILITY AND ACCOUNTABILITY ACT OF 1996 (HIPAA).

How Your Personal Data May Be Used

We may use Analytical Information to improve the performance or layout of our website; to develop new services and ideas, and to better administer and troubleshoot our systems.

We use your Contact information for the following purposes:

• Name - Your name is used for identification within the application and personalization of emails or notifications.
• Email - Your email may be used for purposes of password reset assistance and transactional emails such as sales, payments, and recurring subscription processing.
• Physical Address - iSoftwarefactory requires billing address when collecting payment using a credit card. It is also possible to optionally store mailing address for each account via application settings, to help coaches manage their athletes.
• Phone Number - iSoftwarefactory requests phone number when creating a coach account so we can contact you for onboarding and education.

We use your User Data for the following purposes:

• Unique Identifiers - We generate a unique identifier for your account as part of account creation in order to distinguish your data from other users within iSoftwarefactory.
• Age & Birth Month/Year - iSoftwarefactory stores birth month/year (and calculates age from this data) to assist with training zone creation, improving accuracy of analysis and tracking for your workouts and training. This information is not required.
• We use your User Data to provide you the Services. You may choose to provide more User Data to generate a more personalized experience and to maximize the functionalities of the Services.

We may also use Contact Information, Third Party Data, User Data and other Personal Data to provide you the Services on the Site; to evaluate and improve the Services; to fulfill your requests for information; and to contact you about iSoftwarefactory products or services and those of our affiliates, based on the preferences you have indicated.

We provide you the opportunity to consent to receive commercial email from us related to the Services or information that we deem you may be interested in when you seek more information from us. We will give you the opportunity to "opt out" of receiving any unsolicited information from us or to limit the unsolicited information you receive from us to information regarding the Services or information you specifically request or information we determine you may find useful as a result of your use of the Site.

Information Sharing and Disclosure

Except as otherwise described in this Privacy Policy, we will not share your Personal Data with any other person or company. We will share your Personal Data to other companies or people when:

• We need to share your information to provide a product or service you have requested;
• We need to send the information to companies who work on behalf of iSoftwarefactory to provide a product or service to you. Unless we tell you differently, we only provide these companies the minimum amount of information that is necessary for them to assist us and these companies do not have any right to use the Personal Data we provide to them beyond what is necessary to assist us;
• We find that your actions on our website violate the Terms and Conditions of Use, any of our usage guidelines for specific services or any agreement; and
• As required to respond to or initiate subpoenas, court orders, or legal process.

As required to respond to or initiate subpoenas, court orders, or legal process.

To ensure that your Personal Data receives an adequate level of protection, we have put in place appropriate procedures with the third parties we share your Personal Data with to ensure that your Personal Data is treated by those third parties in a way that is consistent with and which respects the applicable laws on data security and privacy.

How long do we keep your information?

We will store your information for as long as you have an account with iSoftwarefactory. We may keep records of transactions with you for a period of up to seven (7) years to comply with the Income Tax requirements.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The technologies used by Google Analytics do not gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

Use of Cookies

iSoftwarefactory uses "cookies," a small text file transferred to your device, along with similar technologies (e.g., internet tag technologies, web beacons and embedded scripts) to help provide you a better, more personalized user experience.

iSoftwarefactory uses "cookies," a small text file transferred to your device, along with similar technologies (e.g., internet tag technologies, web beacons and embedded scripts) to help provide you a better, more personalized user experience.

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our websites. They include, for example, cookies that enable you to log into secure areas of our websites or make use of e-billing services.


• Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our websites when they are using it. This helps us to improve the way our websites works, for example, by ensuring that users are finding what they are looking for easily.

Do Not Track

Some internet browsers incorporate a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the "Do Not Track" signal, the Site does not currently interpret, respond to or alter its practices when it receives "Do Not Track" signals.

Security

We will take reasonable and appropriate measures to protect it from loss, misuse and unauthorized access, disclosure, alteration and destruction of your Personal Data, taking into due account the risks involved in the processing and the nature of the personal data. However, no electronic storage method or data transmission over the Internet can be guaranteed to be 100% secure.

Commitment to Children's Privacy

In compliance with the Children's Online Privacy Protection Act, 15 U.S.C., 6501-06 and 16 C.F.R., 312.1-312.12, the Site does not collect information from children under 18 years of age, and we do not intentionally collect information from persons under eighteen (18) years of age. Use of the Site is limited to users that are sixteen (18) years of age and older. By using the Site, you represent that you are sixteen (18) years of age or older.

RIGHT TO KNOW ABOUT PERSONAL INFORMATION COLLECTED, DISCLOSED

Your Right

If you are a California resident, you have the right to request that we disclose what Personal Information we have collected about you in the 12-month period preceding your request. This right includes the right to request any or all of the following:

1. Specific pieces of Personal Information that we have collected about you;
2. Categories of Personal Information we have collected about you;
3. Categories of sources from which the Personal Information was collected;
4. Categories of Personal Information that we sold (if applicable) or disclosed for a business purpose about you;
5. Categories of third parties to whom the Personal Information was sold (if applicable) or disclosed for a business purpose; and
6. The business or commercial purpose for collecting or, if applicable, selling Personal Information.

Collection of Personal Information

The following table presents the categories of Personal Information that we have collected, the categories of sources from which that information was collected, and the categories of third parties with whom we shared that Personal Information for the 12 months preceding the Effective Date of this Privacy Policy.

Categories of Personal Information Collected	Categories of Sources from which Personal Information was Collected	Business or Commercial Purpose for the Collection	Categories of Third Parties with whom We Share Personal Information
Name	Information provided by you when making a transaction or registering with the Site.	To deliver products and services to you. To identify you as a user of the Services.	Service providers
Postal address	Information provided by you when making a transaction or registering with the Site.	To deliver products and services to you.	Service providers
Email address	Information provided by you when using the Services.	To communicate with you regarding the Services.	Service providers
Telephone #	Information provided by you when making a transaction or registering with the Site.	To communicate with you regarding a transaction and products you may be interested in.	Service providers
Physical Characteristics	Information provided by you to access functionalities of the Services.	To provide you improved feedback and functionalities when using the Services.	Service providers
IP Address	We collect your IP address when you log into the Services	To deliver products and services to you.	Service providers
Customer Number, unique pseudonym, or user alias	Information provided by you when using the Services.	To identify you as the owner of the account and/or to process payments.	Service providers
Gait patterns/rhythms	We receive this information from your input, or by a third-party device linked to your account.	To provide you improved feedback and functionalities when using the Services.	Service providers
Sleep, health or exercise data	We receive this information from your input, or by a third-party device linked to your account.	To provide you improved feedback and functionalities when using the Services.	Service providers
Gender	You provide this information when using the Site.	To provide you improved feedback and functionalities when using the Services.	Service providers
Age	You provide this information when using the Site.	To provide you improved feedback and functionalities when using the Services.	Service providers
Disability	You may provide this information when using the Site.	To provide you or your coach with improved feedback when using the Services.	Service providers
Records of products or services purchased, obtained or considered	Information we generate through your use of the Site and purchases made, and navigation of our Site.	To determine our revenue and calculate taxes, to provide you a record of your transactions, and to determine products or services that may be of interest to you.	Service providers
Medical Conditions	You may provide this information when using the Site.	To provide you or your coach with improved feedback when using the Services.	Service providers
Inference drawn from information above to create a user profile		Inference drawn from information above to create a user profile.	Service providers

RIGHT TO REQUEST DELETION OF PERSONAL INFORMATION

Your Right

If you are a California resident, you have the right to request that we delete the Personal Information about you that we have collected or maintain. However, a business is not required to comply with a request to delete if it is necessary for the business to maintain the Personal Information in order to, for example, complete a transaction, detect security incidents, comply with a legal obligation, or otherwise use the Personal Information, internally, in a lawful manner that is compatible with the context in which the consumer provided the information.

How to Submit a Request to Delete

You may submit a request to delete by contacting us as at email@isoftwarefactory.com

OUR LEGAL BASIS FOR COLLECTING, STORING AND PROCESSING YOUR PERSONAL DATA

If you have subscribed to use the Site in order to obtain the Services, we collect, store and process your Personal Data out of a contractual necessity in order to provide you the Services.

In certain cases, we may store and process your Personal Data in order to comply with iSoftwarefactory's legal obligations for record keeping and other compliance with laws or regulatory compliance.

The Personal Data we hold about you is processed by us on the basis of our legitimate interests in providing the Services. Based upon the type and amount of data we collect, we have made a determination that our legitimate interest in using such Personal Data is not outweighed by any detriment to you.

Questions

If you have any questions or comments about these Terms of Use or this Site, please contact us by email at email@isoftwarefactory.com.